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The majority of the electorate in this election have already made up their minds. President Trump has a core set of voters who will vote for him no matter what. Kamala Harris has the same thing on her side. The real fight in this election is for that slim share of voters in the middle – the undecideds – who have yet to make up their minds about who they’re going to vote for in not only the presidential race, but up and down the ballot. 

So, how do we win those voters to our side?

Elections are fundamentally about persuasion. Elections are not about screaming and yelling in our own bubble, to people who already agree with us. That wins us no new voters. We must go outside our bubble and into moderate or even liberal environments and speak to people who might otherwise not hear from us. 

That was my message for activists in Montgomery County, Texas, one of the most conservative areas of the entire country. I had a mission for our Republican activists: go out and persuade the independent and undecided voters to join us. And if you live in a deep red county like Montgomery, where a GOP victory is assured, you can volunteer in a blue county like Harris County. There is always more you can do – donate, volunteer, hand out campaign literature, walk blocks, anything. 

And the message to swing voters is simple: by every metric, you were better off under four years of President Trump than you were under Biden-Harris and America is better under conservative leadership at every single level of our government.